It also provides insight on the fastest growing destination cities, and a deeper understanding of why people travel and how they spend around the world. The Mastercard Global Destination Cities Index ranks the world’s top 162 destination cities in terms of visitor volume and spend for the 2017 calendar year. “The ranking is significant for Joburg’s economic prospects as visitor expenditure contributes an important source of revenue to the retail, hospitality, restaurant and cultural sectors.” “The City of Gold has once again topped the ranks of this year’s African index, with its mix of shopping and tourism offerings still hitting the mark with international travellers,” says Mark Elliott, Division President of Mastercard Southern Africa. On average, international visitors stayed 10.9 nights and spent US$48 per day in Johannesburg, with shopping accounting for more than 50 percent of their total spend. Johannesburg also recorded the highest international overnight visitor expenditure among African cities with travellers spending US$2.14 billion in 2017, well ahead of Marrakech (US$1.64 billion). Polokwane (1.88 million), Cape Town (1.73 million) and Djerba in Tunisia (1.65 million) rounded out the top five African cities ranked in the Index. Close on its heels, Marrakech in Morocco is the second most popular African destination city, welcoming 3.93 million international overnight visitors last year. The City of Gold attracted 4.05 million international overnight visitors in 2017. JOHANNESBURG, SOUTH AFRICA – 4 December 2018: Johannesburg has emerged as the most popular destination city in Africa for the fifth consecutive year, according to the annual Mastercard Global Destination Cities Index.
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